Unlock these 5 business opportunities with video working

In today’s changing world of work, video is a key tool for connecting people, places and spaces, and bringing people together to do their best work.

February 7, 2020

Today, more people than ever are demanding the right to work remotely at least some of the time. According to Zapier, 74% of US knowledge workers would resign from their current position if it meant more opportunities for remote work.

But while offering remote work can feel like an obligation for organizations, even a burden, the right tools can provide great business opportunities. Video meetings can take remote working to a new level, bringing you face-to-face with the people you’re collaborating with. It can empower your people and improve the way your business operates.

Read on for five of the top business benefits video meetings could unlock for you.

1. Get the best person for the job, not the nearest

With video meetings, you’ll no longer be restricted to recruiting from your immediate geographical area. You’ll gain access to the best prospective employees, freelancers and suppliers, so you can find someone truly suited to the task at hand, rather than compromising on someone within commutable distance.

Video meeting solutions can add value right from the beginning of the process by improving the recruitment experience with prospective candidates, allowing more natural conversations and enabling two-way content sharing, for example. Once they’re on board, your remote workers will be able to collaborate easily and effectively as part of the team, wherever they’re located.

2. Gain fresh perspectives, and a more diverse workforce

Video working also opens your organization to great employees who don’t want to work traditional office hours, including people with family responsibilities, or someone looking to embrace home working. If your organization can accommodate a more diverse workforce, you’ll benefit from new points of view and fresh ideas.

3. Make faster business decisions

Your organization might already be geographically dispersed. Maybe you have multiple offices across the country, or even the globe. Video meetings can connect teams wherever they happen to be and help them progress faster. Travel takes time, but dialing into a video meeting can happen in seconds. Content sharing means you can have an answer to your question from any collaborator instantly, and quickly put that information into practice.

4. Make your budgets go further

Airfares and accommodation are among the obvious savings associated with remote working. But video meetings can also help you optimize your real estate budget. With fewer workers regularly attending the office, you can replace permanent desks with a smaller number of hot desks, reducing the space you need.

And with more people seeing the benefits of video-based collaboration, large conference rooms are increasingly being tied up with smaller groups or huddles. With a cost-effective video solution for smaller spaces, many organizations are choosing to reformat their meeting spaces more cost effectively, for example dividing a conference room into a number of smaller video-enabled huddle spaces.

5. Reduce your environmental footprint

Savings through video conferencing can benefit not only your bottom line, but also your environmental footprint – and that’s an important goal for many enterprise organizations today. Let’s look at the examples in point four. Airfares are costly, but they also have a big impact on emissions: an economy class flight from London to New York emits more than half a ton of CO2 per passenger. By reducing travel, you’re reducing emissions for your organization as well as reducing costs. Hot desking lowers your real estate spend, but a smaller permanent office saves energy too – there’s less space to light and heat, and less infrastructure to maintain.

Greater environmental responsibility can even bring increases in revenue and success for your organization. Environmental credentials hold increasing sway in the decision-making process for customers, but also for prospective employees.

Find out more about how video meetings could help your business.

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About StarLeaf

StarLeaf enables seamless collaboration through intelligently engineered, reliable meeting room systems, superior video conferencing, and secure messaging. Designed and engineered by StarLeaf, the experience is intuitive and feature-rich, allowing total interoperability across all devices. StarLeaf brings future-proof communications to the enterprise, with a 99.999% uptime guarantee, robust security, ISO/IEC 27001 certification, and data jurisdiction control. Founded in 2008 in Cambridge, StarLeaf is the provider of choice for delivering meeting solutions that exceed enterprise expectations of service, security, and support. For more information, visit www.starleaf.com or follow us: Twitter (@StarLeafCo) and LinkedIn (StarLeaf).