Video conferencing: is it part of your business continuity plan yet?

It’s clear that hybrid working is set to be the dominant organisational model moving forward. So as we begin our return to the office, video conferencing will remain central to how organisations around the world work every day. Video is no longer a nice perk, it’s a pillar of day-to-day operations. That means it must be reliable.

June 21, 2021

In a recent report entitled Video is Critical for Business Continuity and Productivity in a Hybrid Workplace, the research firm Frost & Sullivan found that firms expect a minimum of 25% of their employees to work from home full time, with the rest in some form of hybrid mode. And, rather pleasingly for StarLeaf, they estimate that use of video conferencing has expanded by more than 350% compared to pre-pandemic times.

This tells us that video conferencing is critical to supporting business continuity, as most of us will work remotely at least some of the time. Video conferencing enabled businesses to stay connected during the pandemic and for many, it was a great success. Some companies reported that their employees had never been so productive. And after more than a year of enforced remote working, the importance of video conferencing is clear to everyone, right up to leadership teams and board rooms.

Business critical

But now that video conferencing has become such a pivotal part of the IT stack, won’t it need the same level of care and attention as other vital applications and infrastructure? Maybe it’s time to consider business continuity for video conferencing.

Now that many organisations rely on video conferencing for all aspects of their business, internally and externally, continuous service is crucial. The higher the stakes of the video conference, the greater the damage if the service or infrastructure fails.

Sophisticated IT organisations think about business continuity in terms of availability, resiliency, and security. Disaster recovery and built-in redundancy are key. Outages for application software happen every day, so much so that dedicated websites exist to help keep track of them.

For some organisations, outages are annoying, but not disastrous – they switch to phone calls and emails, and wait for normal service to be restored. But for many, outages can have a material effect on the business. The consequences can include reputational damage, lowered employee morale and increased stress to name but a few. And when it comes to lost revenue, the impact of downtime is a serious issue, with 33% of enterprises reporting that just one hour of downtime costs their firms between $1m and $5m.

Video you can rely on

Progressively-minded organisations will plan for these worst-case scenarios, just like they do for a data centre outage or a network failure. They can easily failover to an alternative video conferencing technology, or they might invest in a platform with an impeccable record of availability like StarLeaf, which offers a 99.999% SLA on uptime. This guarantees no more than five minutes of downtime per year.

We all relied on video during the pandemic, and with a new world of hybrid working on the horizon, it’s clear that video is here to stay. It’s a key part of the way organisations everywhere do business. And it’s absolutely critical that it’s there when you need it.

David Gingell, CMO, StarLeaf

Ready to incorporate video conferencing into your business continuity plan? Find out more about StarLeaf Standby, the enterprise communications failover service for business continuity and incident response.

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